stlmag.com

stlmag.com is SSL secured

Free website and domain report on stlmag.com

Last Updated: 6th September, 2024
Overview

Snoop Summary for stlmag.com

This is a free and comprehensive report about stlmag.com. Stlmag.com is hosted in United States on a server with an IP address of 104.26.15.40, where the local currency is USD and English is the local language. Our records indicate that stlmag.com is owned/operated by St. Louis Magazine. Stlmag.com has the potential to be earning an estimated $13 USD per day from advertising revenue. If stlmag.com was to be sold it would possibly be worth $9,335 USD (based on the daily revenue potential of the website over a 24 month period). Stlmag.com is quite popular with an estimated 4,482 daily unique visitors. This report was last updated 6th September, 2024.

About stlmag.com

Site Preview: stlmag.com stlmag.com
Title: St. Louis Magazine
Description: Let us help you stay connected to your city.
Keywords and Tags: general news, magazine, news, saint louis, st. louis, stl
Related Terms:
Fav Icon:
Age: Over 25 years old
Domain Created: 26th February, 1999
Domain Updated: 27th April, 2015
Domain Expires: 26th February, 2021
Review

Snoop Score

3/5 (Great!)

Valuation

$9,335 USD
Note: All valuation figures are estimates.

Popularity

Modest
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 136,724
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 4,482
Monthly Visitors: 136,418
Yearly Visitors: 1,635,930
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $13 USD
Monthly Revenue: $389 USD
Yearly Revenue: $4,662 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: stlmag.com 10
Domain Name: stlmag 6
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 0.92 seconds
Load Time Comparison: Faster than 83% of sites

PageSpeed Insights

Avg. (All Categories) 58
Performance 56
Accessibility 71
Best Practices 64
SEO 73
Progressive Web App 26
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.stlmag.com/
Updated: 14th January, 2021

2.15 seconds
First Contentful Paint (FCP)
38%
52%
10%

0.00 seconds
First Input Delay (FID)
99%
1%
0%

Simulate loading on desktop
56

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for stlmag.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Time to Interactive — 2.4 s
The time taken for the page to become fully interactive.
Total Blocking Time — 0 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 50 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive stlmag.com as laggy when the latency is higher than 0.05 seconds.
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https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=a99702ce-3aae-4a1a-a73a-96547d8dc87a
2307.6450000081
2355.5350000097
819
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=a99702ce-3aae-4a1a-a73a-96547d8dc87a&_expected_cookie=414b74c7a136381c39b5c08b26953cfa
2355.7550000114
2402.4680000002
737
43
200
image/gif
Image
https://www.facebook.com/tr/?id=1079058065796661&ev=Microdata&dl=https%3A%2F%2Fwww.stlmag.com%2F&rl=&if=false&ts=1610655945148&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22St.%20Louis%20Magazine%22%2C%22meta%3Adescription%22%3A%22Let%20us%20help%20you%20stay%20connected%20to%20your%20city.%22%2C%22meta%3Akeywords%22%3A%22St.%20Louis%2Cstl%2Cmagazine%2CSaint%20Louis%22%7D&cd[OpenGraph]=%7B%22og%3Adescription%22%3A%22Let%20us%20help%20you%20stay%20connected%20to%20your%20city.%22%2C%22og%3Aurl%22%3A%22https%3A%2F%2Fwww.stlmag.com%2F%22%2C%22og%3Atitle%22%3A%22St.%20Louis%20Magazine%22%2C%22og%3Atype%22%3A%22website%22%2C%22og%3Aimage%22%3A%22https%3A%2F%2Fwww.stlmag.com%2Fapi%2Fdesign-3c8acdd5b6b5b68ebd62cf13e6efc1cd%2FFacebook_post.jpg%22%2C%22article%3Apublisher%22%3A%22https%3A%2F%2Fwww.facebook.com%2Fstlmag%22%2C%22og%3Alocale%22%3A%22en_US%22%7D&cd[Schema.org]=%5B%7B%22dimensions%22%3A%7B%22h%22%3A0%2C%22w%22%3A0%7D%2C%22properties%22%3A%7B%7D%2C%22subscopes%22%3A%5B%5D%2C%22type%22%3A%22http%3A%2F%2Fschema.org%2FImageObject%22%7D%5D&cd[JSON-LD]=%5B%7B%22%40context%22%3A%22http%3A%2F%2Fschema.org%22%2C%22headline%22%3A%22St.%20Louis%20Magazine%22%2C%22url%22%3A%22https%3A%2F%2Fwww.stlmag.com%2F%22%2C%22%40type%22%3A%22WebPage%22%7D%5D&sw=800&sh=600&v=2.9.32&r=stable&ec=1&o=30&fbp=fb.1.1610655943515.229930518&it=1610655943173&coo=false&es=automatic&tm=3&rqm=GET
2721.8850000063
2801.6009999992
507
44
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
162.571
6.925
265.936
17.457
290.407
7.047
299.465
8.677
328.74
56.325
385.086
24.369
422.718
23.636
452.79
50.403
510.212
5.25
517.445
5.275
523.246
8.93
537.513
41.674
579.346
49.297
634.669
14.847
654.572
66.453
730.575
18.753
749.371
5.398
759.364
12.441
772.424
18.263
792.293
7.815
827.771
7.142
835.018
8.11
844.973
9.368
864.205
5.861
884.274
5.119
889.42
5.464
895.03
69.974
977.936
10.206
991.295
11.895
1026.374
8.662
1037.117
41.879
1091.418
27.174
1118.918
20.71
1139.653
5.577
1145.339
16.164
1177.953
5.654
1188.197
7.621
1211.523
6.24
1228.69
6.82
1244.436
7.526
1267.721
35.889
1311.339
53.632
1369.121
34.902
1414.53
11.117
1573.862
8.078
1644.502
7.937
1652.642
6.74
1814.936
17.536
1847.291
8.06
1902.994
12.896
2018.546
20.402
2038.965
6.23
2045.548
28.596
2078.833
36.684
2140.496
6.185
2188.372
8.696
2236.305
7.864
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images
Time to Interactive can be slowed down by resources on the page. Stlmag.com should consider lazy-loading offscreen and hidden images.
Minify CSS — Potential savings of 3 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Stlmag.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/screen.css
15425
2669
Minify JavaScript — Potential savings of 12 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Stlmag.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
115431
12772
Remove unused CSS — Potential savings of 28 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Stlmag.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://d3t13abgv0q40.cloudfront.net/mp-public/css/theme-openly.52bb0c26c9995497cda249ee1f36d5cb.css
22131
17888
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/screen.css
15425
10959
Efficiently encode images — Potential savings of 18 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.broadstreetads.com/uploads/s_800_f3a2eaca-9a75-4f0a-8036-3d1da02a7a19.
109200
17931
Enable text compression — Potential savings of 78 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
114893
80303
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 90 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.stlmag.com/
92.469
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Stlmag.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://stlmag.com/
190
https://www.stlmag.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 35 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1079058065796661?v=2.9.32&r=stable
11928
https://connect.facebook.net/signals/config/171486380191372?v=2.9.32&r=stable
11927
https://cdn.parsely.com/keys/stlmag.com/p.js
8129
https://js.hsleadflows.net/leadflows.js
3926
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
67
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
58
https://s7.addthis.com/js/300/addthis_widget.js
54
https://connect.facebook.net/en_US/fbevents.js
45
https://js.hs-banner.com/4055000.js
43

Diagnostics

Avoid chaining critical requests — 24 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Stlmag.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 3 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
addthis.render_toolbox
Mark
1120.973
addthis.render_layers_share
Mark
1289.822
addthis.render_layers_thankyou
Mark
1341.676
JavaScript execution time — 0.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.stlmag.com/
300.186
39.158
3.027
Unattributable
153.504
1.71
0.13
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
148.076
76.994000000001
6.698
https://s7.addthis.com/js/300/addthis_widget.js
118.168
78.923
6.434
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
108.864
56.115
3.713
https://js.hsforms.net/forms/v2.js
84.859
39.387
36.278
https://forms.hsforms.com/embed/v3/form/4055000/2f512a99-f519-4195-bfbb-05fc4707e1f9?callback=hs_reqwest_0&hutk=
71.314
47.186
1.94
https://d3t13abgv0q40.cloudfront.net/mp-public/js/sprocket_loader.5111d2bb89749eda9702412555c5be17.js
64.089
33.545
0.428
Minimizes main-thread work — 1.5 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
710.77799999998
Other
261.064
Style & Layout
259.547
Rendering
129.294
Script Parsing & Compilation
105.421
Parse HTML & CSS
35.555
Garbage Collection
10.461
Keep request counts low and transfer sizes small — 152 requests • 3,180 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
152
3256736
Image
47
1187431
Script
46
1005477
Font
18
952071
Document
3
42359
Stylesheet
3
39494
Other
35
29904
Media
0
0
Third-party
98
2656941
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
802432
0
233217
0
225156
0
170988
0
117369
0
20059
0
16635
0
15052
0
4572
0
4507
0
2226
0
1556
0
1420
0
1227
0
696
0
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 2 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://s7.addthis.com/js/300/addthis_widget.js
1730
56
https://js.hsforms.net/forms/v2.js
1890
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Speed Index — 2.2 s
The time taken for the page contents to be visibly populated.

Other

First CPU Idle — 2.6 s
The time taken for the page's main thread to be quiet enough to handle input.

Opportunities

Properly size images — Potential savings of 576 KiB
Images can slow down the page's load time. Stlmag.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.broadstreetads.com/uploads/s_800_ac5aa268-96f5-4a6d-8a00-10ba2f1e7af2.jpeg
172218
148000
https://cdn.broadstreetads.com/uploads/s_800_b45fa506-03e3-462f-928b-958bbb6391ce.png
124620
107095
https://cdn.broadstreetads.com/uploads/s_800_f3a2eaca-9a75-4f0a-8036-3d1da02a7a19.
109200
93844
https://cdn.broadstreetads.com/uploads/s_800_94e39c52-8205-4b12-88fe-568eda4326ad.jpeg
89278
76723
https://cdn.broadstreetads.com/uploads/s_800_5c557f5b-791a-4c25-bfca-ad6e6391359e.jpeg
51006
43833
https://www.stlmag.com/downloads/323850/download/2021SLMLIVE-WomenFutureofWork-thumb.png?cb=2d68630c9c981300cb51f2f399a13a9e&w=450&h=320
59735
24916
https://cdn.broadstreetads.com/uploads/s_800_eb9811e8-254c-474f-b0d9-b619fca1b2c3.png
21586
18550
https://www.stlmag.com/downloads/323534/download/2021ALIST-thumb.png?cb=d2a483c3a259a6ed62f84140793d50ba&w=450&h=320
21511
8972
https://www.stlmag.com/downloads/323545/download/SjBjJh8g.jpeg?cb=f9f8a28a528c35156bd47e8a76a23f20&w=320&h=227
22405
8828
https://www.stlmag.com/downloads/321589/download/AP_20218797494255.jpg?cb=57bc3faf78053e1a1b50d5b93c19bd60&w=800&h=560
80319
8219
https://www.stlmag.com/downloads/324023/download/ErtqrGtW4AAEF8B.jpeg?cb=c3791e3856f571c42b4b40917b862436&w=320&h=227
20425
8033
https://www.stlmag.com/downloads/324022/download/300A1001-Edit.jpg?cb=7015aa8369d76d740a9d64917efda5c6&w=320&h=227
17590
6918
https://www.stlmag.com/downloads/323486/download/2021ADA-event-thumb.jpg?cb=cf5f4e469cbbbedef9c57f70a64a6945&w=450&h=320
16581
6916
https://www.stlmag.com/downloads/323947/download/Chucks_sand%202_1.PNG?cb=17d814fa4e64a38ef9e4abec474bff4d&w=320&h=227
17396
6854
https://www.stlmag.com/downloads/323658/download/2021ALIST-thumb2.png?cb=bf8d3fa71538f8e255b3145047e82114&w=450&h=253
16289
6790
https://www.stlmag.com/downloads/323883/download/GettyImages-1217346014.jpg?cb=76abb2f0b84d2fdfb73e835ccbf44d04&w=150&h=107
10191
5417
https://www.stlmag.com/downloads/323279/download/ValeriePatton6324F.jpg?cb=e670cb214458ea2a29f99c3b37b6a851&w=150&h=107
9280
4892
https://www.stlmag.com/downloads/323293/download/IR-StLouis-much-ado-textured-v2.jpg?cb=ff9b1661bb79a739ff98bb553a585cb6&w=150&h=107
8970
4728
Remove unused JavaScript — Potential savings of 489 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1079058065796661?v=2.9.32&r=stable
71752
67066
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
115431
63383
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
102507
62745
https://s7.addthis.com/js/300/addthis_widget.js
116750
56715
https://connect.facebook.net/signals/config/171486380191372?v=2.9.32&r=stable
71786
54110
https://js.hsforms.net/forms/v2.js
130071
50753
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78052
35683
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html
72197
32952
https://js.hsleadflows.net/leadflows.js
79028
28562
https://d3t13abgv0q40.cloudfront.net/mp-public/js/swiper.bd3247c6db56076499f75366e98cc73a.js
26932
25574
https://d3t13abgv0q40.cloudfront.net/mp-public/js/require-jquery.bbdcab34b563441ac2b91d548bf4ab20.js
40217
23531
Serve images in next-gen formats — Potential savings of 180 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.broadstreetads.com/uploads/s_800_f3a2eaca-9a75-4f0a-8036-3d1da02a7a19.
109200
63716
https://www.stlmag.com/downloads/323850/download/2021SLMLIVE-WomenFutureofWork-thumb.png?cb=2d68630c9c981300cb51f2f399a13a9e&w=450&h=320
59735
48177
https://www.stlmag.com/downloads/321589/download/AP_20218797494255.jpg?cb=57bc3faf78053e1a1b50d5b93c19bd60&w=800&h=560
80319
24263
https://www.stlmag.com/downloads/323534/download/2021ALIST-thumb.png?cb=d2a483c3a259a6ed62f84140793d50ba&w=450&h=320
21511
15231
https://www.stlmag.com/downloads/250774/download/2016-Best-Doctors-Logo_new.jpg?cb=6923634c93b4fa1238d017e962182732
25441
11749
https://www.stlmag.com/downloads/323658/download/2021ALIST-thumb2.png?cb=bf8d3fa71538f8e255b3145047e82114&w=450&h=253
16289
11435
https://www.stlmag.com/downloads/323486/download/2021ADA-event-thumb.jpg?cb=cf5f4e469cbbbedef9c57f70a64a6945&w=450&h=320
16581
9253
Preload key requests — Potential savings of 350 ms
Key requests can be preloaded by using '<link rel=preload>'. Stlmag.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/FontAwesome.otf
350

Diagnostics

Avoid enormous network payloads — Total size was 3,180 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://cdn.broadstreetads.com/uploads/s_800_ac5aa268-96f5-4a6d-8a00-10ba2f1e7af2.jpeg
173714
https://js.hsforms.net/forms/v2.js
130071
https://use.typekit.net/af/2c86cd/000000000000000000013140/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
127520
https://use.typekit.net/af/d0cd82/000000000000000000013141/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
126996
https://cdn.broadstreetads.com/uploads/s_800_b45fa506-03e3-462f-928b-958bbb6391ce.png
126116
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/FontAwesome.otf
125186
https://use.typekit.net/af/3f55d3/00000000000000000001313f/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
118968
https://use.typekit.net/af/de0ac1/000000000000000000013146/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
118556
https://s7.addthis.com/js/300/addthis_widget.js
116750
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
115431
Avoid an excessive DOM size — 1,227 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1,227
Maximum DOM Depth
23
Maximum Child Elements
42

Metrics

First Contentful Paint — 2.2 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 4.0 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.404
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First Meaningful Paint — 2.3 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 980 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Stlmag.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://d3t13abgv0q40.cloudfront.net/mp-public/js/require-jquery.bbdcab34b563441ac2b91d548bf4ab20.js
40217
590
https://d3t13abgv0q40.cloudfront.net/mp-public/css/theme-openly.52bb0c26c9995497cda249ee1f36d5cb.css
22131
430
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/screen.css
15425
190
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/option.js
256
150
https://use.typekit.net/sal5web.js
7689
110

Diagnostics

Serve static assets with an efficient cache policy — 34 resources found
Stlmag.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
0
115431
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
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Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
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71

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of stlmag.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Failing Elements
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Stlmag.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Stlmag.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
27
28
29
30
31
10
11
12
13
15
16
17
20
24
25
27
28
29
31

ARIA

ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
64

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that stlmag.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.10.0
core-js
3.0.0: pure
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://js.hsadspixel.net/fb.js
https://js.hsadspixel.net/pixels-release.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://stlmag.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.stlmag.com/%7BDATA:logo%7D
Failed to load resource: the server responded with a status of 404 (Not Found)
73

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for stlmag.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of stlmag.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 15 links found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
26

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of stlmag.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of stlmag.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive on simulated mobile network at 16.4 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://stlmag.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 50
Performance 9
Accessibility 71
Best Practices 64
SEO 75
Progressive Web App 29
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.stlmag.com/
Updated: 14th January, 2021

2.76 seconds
First Contentful Paint (FCP)
27%
52%
21%

0.02 seconds
First Input Delay (FID)
99%
0%
1%

Simulate loading on mobile
9

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for stlmag.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.008
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Minify CSS — Potential savings of 3 KiB
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Stlmag.com should consider minifying CSS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/screen.css
15428
2670
Remove unused CSS — Potential savings of 30 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Stlmag.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://d3t13abgv0q40.cloudfront.net/mp-public/css/theme-openly.52bb0c26c9995497cda249ee1f36d5cb.css
22131
19623
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/screen.css
15428
11297
Efficiently encode images — Potential savings of 18 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.broadstreetads.com/uploads/s_800_f3a2eaca-9a75-4f0a-8036-3d1da02a7a19.
109200
17931
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 40 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.stlmag.com/
36.792
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Stlmag.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://stlmag.com/
630
https://www.stlmag.com/
0
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 35 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://connect.facebook.net/signals/config/1079058065796661?v=2.9.32&r=stable
11928
https://connect.facebook.net/signals/config/171486380191372?v=2.9.32&r=stable
11927
https://cdn.parsely.com/keys/stlmag.com/p.js
8129
https://js.hsleadflows.net/leadflows.js
3926
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
67
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
58
https://s7.addthis.com/js/300/addthis_widget.js
54
https://connect.facebook.net/en_US/fbevents.js
45
https://js.hs-banner.com/4055000.js
43

Diagnostics

Avoid chaining critical requests — 24 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Stlmag.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 2 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
addthis.render_toolbox
Mark
1400.393
addthis.render_layers_thankyou
Mark
1677.575
Keep request counts low and transfer sizes small — 134 requests • 3,030 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
134
3102477
Image
40
1046850
Script
44
1000273
Font
18
951923
Document
3
42359
Stylesheet
3
39497
Other
26
21575
Media
0
0
Third-party
94
2564250
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.00765625
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 20 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://cdn.broadstreetads.com/init-2.min.js
10738
473
https://s7.addthis.com/js/300/addthis_widget.js
8340
348
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
10470
268
https://forms.hsforms.com/embed/v3/form/4055000/2f512a99-f519-4195-bfbb-05fc4707e1f9?callback=hs_reqwest_0&hutk=
11426
248
https://js.hsforms.net/forms/v2.js
9240
239
https://cdn.broadstreetads.com/init-2.min.js
9479
224
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
13980
222
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
15043
209
https://static.chartbeat.com/js/chartbeat.js
12227
177
https://connect.facebook.net/signals/config/171486380191372?v=2.9.32&r=stable
11674
171
https://cdn.parsely.com/keys/stlmag.com/p.js
12008
145
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
11845
123
https://www.stlmag.com/
1630
121
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
14922
121
https://www.google-analytics.com/analytics.js
3390
115
https://d3t13abgv0q40.cloudfront.net/mp-public/js/require-jquery.bbdcab34b563441ac2b91d548bf4ab20.js
4440
103
https://js.hsleadflows.net/leadflows.js
11325
101
https://www.stlmag.com/
1837
100
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
14202
97
https://connect.facebook.net/en_US/fbevents.js
11211
88
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.
Avoids large JavaScript libraries with smaller alternatives — 0 large libraries found
It is recommended to work with smaller JavaScript libraries to reduce your bundle size and avoid poor performance.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://stlmag.com/
0
16.838999930769
338
0
301
text/plain
https://www.stlmag.com/
17.525000032037
53.31900017336
15477
56709
200
text/html
Document
https://d3t13abgv0q40.cloudfront.net/mp-public/js/require-jquery.bbdcab34b563441ac2b91d548bf4ab20.js
78.503999859095
104.05700001866
40217
113151
200
application/javascript
Script
https://d3t13abgv0q40.cloudfront.net/mp-public/css/theme-openly.52bb0c26c9995497cda249ee1f36d5cb.css
79.651999752969
106.35899985209
22131
102517
200
text/css
Stylesheet
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/screen.css
79.921999946237
117.10100015625
15428
85875
200
text/css
Stylesheet
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
225.76799988747
279.38399976119
102507
309816
200
application/javascript
Script
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/option.js
81.701999995857
98.414999898523
256
0
200
application/javascript
Script
https://www.google-analytics.com/analytics.js
305.74300000444
316.21700013056
19451
47051
200
text/javascript
Script
https://cdn.broadstreetads.com/init-2.min.js
306.03800015524
344.05199997127
5448
11244
200
application/javascript
Script
https://use.typekit.net/sal5web.js
81.857000011951
135.49599982798
7689
22292
200
text/javascript
Script
https://js.hs-scripts.com/4055000.js
306.21499987319
343.11199979857
1285
1693
200
application/javascript
Script
https://s7.addthis.com/js/300/addthis_widget.js
82.206000108272
208.36600009352
116750
361292
200
application/javascript
Script
https://tag.simpli.fi/sifitag/e364eac0-605f-0137-545d-06659b33d47c
306.41700001433
486.0350000672
1113
0
200
application/javascript
Script
https://tag.simpli.fi/sifitag/038a3f90-6b94-0137-e66c-06a9ed4ca31b
307.90100013837
357.86999994889
1113
0
200
application/javascript
Script
https://www.google.com/coop/cse/brand?form=cse-search-box&lang=en
308.27899975702
380.51800010726
543
0
301
text/html
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/STL_LOGO_SOLID_RED.svg
308.46400000155
332.52299996093
3166
7192
200
image/svg+xml
Image
https://www.stlmag.com/downloads/266498/download/facebook.png
308.63999994472
387.20100000501
376
0
302
text/html
https://www.stlmag.com/downloads/266502/download/twitter.png
308.79099993035
381.69499998912
360
0
302
text/html
https://www.stlmag.com/downloads/266499/download/instagram.png
309.08000003546
381.39300001785
376
0
302
text/html
https://www.stlmag.com/downloads/266503/download/youtube_slm.png
309.45299984887
381.07800018042
379
0
302
text/html
https://www.stlmag.com/downloads/266500/download/linkedin.png
309.59700001404
386.88699994236
376
0
302
text/html
https://www.stlmag.com/downloads/266501/download/pinterest.png
309.73100010306
382.25300004706
377
0
302
text/html
https://js.hsforms.net/forms/v2.js
151.38599975035
225.30099982396
130078
531764
200
application/javascript
Script
https://www.stlmag.com/api/design/STL_LOGO_SOLID_WHITE.svg
309.87899983302
381.94599980488
355
0
302
text/html
https://www.stlmag.com/downloads/250774/download/2016-Best-Doctors-Logo_new.jpg
310.128999874
386.49499975145
393
0
302
text/html
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/footer.js
310.28399989009
332.17199984938
1034
1952
200
application/javascript
Script
https://d3t13abgv0q40.cloudfront.net/mp-public/js/sprocket_loader.5111d2bb89749eda9702412555c5be17.js
310.42299978435
337.35999977216
1940
2800
200
application/javascript
Script
https://d3t13abgv0q40.cloudfront.net/mp-public/js/swiper.bd3247c6db56076499f75366e98cc73a.js
310.68600015715
342.47200004756
26990
105895
200
application/javascript
Script
https://d3t13abgv0q40.cloudfront.net/mp-public/js/minigrid.7970301bb7cded2cb7f880169213d788.js
310.85600005463
333.03900016472
5787
14057
200
application/javascript
Script
https://connect.facebook.net/en_US/fbevents.js
311.09299976379
410.445000045
24915
91651
200
application/x-javascript
Script
https://z.moatads.com/addthismoatframe568911941483/moatframe.js
311.25199981034
336.79499989375
1420
1705
200
application/x-javascript
Script
https://d3t13abgv0q40.cloudfront.net/mp-public/fonts/Raleway/raleway-medium.d8bf5b43e860d8800d7f71d4e59dc878.ttf
318.60599992797
390.52500016987
32329
89432
200
application/x-font-ttf
Font
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/STL_hamburger_icon.png
320.0389998965
336.2110001035
4922
4744
200
image/png
Image
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/hash-dark.png
324.92699986324
340.87199997157
269
92
200
image/png
Image
https://use.typekit.net/af/de0ac1/000000000000000000013146/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
326.2120001018
353.04899979383
118556
118252
200
application/font-woff2
Font
https://use.typekit.net/af/f75c20/00000000000000003b9afb6d/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
327.50899996608
429.20099990442
13363
13060
200
application/font-woff2
Font
https://use.typekit.net/af/b73f74/00000000000000003b9ada63/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
328.82799999788
348.40299980715
34699
34396
200
application/font-woff2
Font
https://use.typekit.net/af/2c86cd/000000000000000000013140/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
329.16500000283
356.09799996018
127520
127216
200
application/font-woff2
Font
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/FontAwesome.otf
329.38099978492
387.77300016955
125186
124988
200
application/x-font-opentype
Font
https://use.typekit.net/af/18401e/00000000000000003b9afb6a/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
330.61000006273
354.01700017974
14123
13820
200
application/font-woff2
Font
https://use.typekit.net/af/d32af1/00000000000000003b9afb69/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
330.82500007004
368.78200015053
14159
13856
200
application/font-woff2
Font
https://www.gstatic.com/prose/brandjs.js
381.18400005624
386.66599988937
4506
9714
200
text/javascript
Script
https://www.stlmag.com/downloads/266503/download/youtube_slm.png?cb=9134e5563cb0711a10674ce5e2c4c436
381.40500010923
404.51900009066
10913
10734
200
image/png
Image
https://www.stlmag.com/downloads/266499/download/instagram.png?cb=9134e5563cb0711a10674ce5e2c4c436
381.70199980959
412.89300005883
15211
15031
200
image/png
Image
https://www.stlmag.com/downloads/266502/download/twitter.png?cb=9134e5563cb0711a10674ce5e2c4c436
381.91899983212
403.69699988514
12678
12499
200
image/png
Image
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/STL_LOGO_SOLID_WHITE.svg
382.27599998936
398.86299986392
3049
7132
200
image/svg+xml
Image
https://www.stlmag.com/downloads/266501/download/pinterest.png?cb=9134e5563cb0711a10674ce5e2c4c436
382.53299985081
399.3369997479
13536
13356
200
image/png
Image
https://www.stlmag.com/downloads/250774/download/2016-Best-Doctors-Logo_new.jpg?cb=6923634c93b4fa1238d017e962182732
388.35799973458
422.63699974865
25621
25441
200
image/jpeg
Image
https://www.stlmag.com/downloads/266500/download/linkedin.png?cb=9134e5563cb0711a10674ce5e2c4c436
388.40899989009
412.39700000733
10371
10192
200
image/png
Image
https://www.stlmag.com/downloads/266498/download/facebook.png?cb=9134e5563cb0711a10674ce5e2c4c436
388.44300014898
411.76899988204
8991
8812
200
image/png
Image
https://forms.hsforms.com/embed/v3/form/4055000/2f512a99-f519-4195-bfbb-05fc4707e1f9?callback=hs_reqwest_0&hutk=
492.20599979162
524.57500016317
1788
2439
200
application/javascript
Script
https://use.typekit.net/af/b958ea/00000000000000003b9afb6e/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
515.95300016925
535.24600015953
13683
13380
200
application/font-woff2
Font
https://stats.g.doubleclick.net/j/collect?t=dc&aip=1&_r=3&v=1&_v=j87&tid=UA-52804023-1&cid=299650475.1610655964&jid=2000298572&gjid=762953134&_gid=1379700070.1610655964&_u=IGBAgEABAAAAAE~&z=299552663
562.73700017482
566.35299976915
696
2
200
text/plain
XHR
https://www.google-analytics.com/collect?v=1&_v=j87&a=224568733&t=pageview&_s=1&dl=https%3A%2F%2Fwww.stlmag.com%2F&ul=en-us&de=UTF-8&dt=St.%20Louis%20Magazine&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=IGBAgEAB~&jid=2000298572&gjid=762953134&cid=299650475.1610655964&tid=UA-52804023-1&_gid=1379700070.1610655964&z=1914597278
564.01399988681
566.92600017413
607
35
200
image/gif
Image
https://js.hs-analytics.net/analytics/1610655900000/4055000.js
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https://forms.hubspot.com/lead-flows-config/v1/config/json?portalId=4055000&utk=19b25bdaa399788d9ec68fb4f8506636&__hstc=163282531.19b25bdaa399788d9ec68fb4f8506636.1610655965677.1610655965677.1610655965677.1&__hssc=163282531.1.1610655965678&currentUrl=https%3A%2F%2Fwww.stlmag.com%2F
2378.8959998637
2428.9449998178
1202
167
200
application/json
XHR
https://ping.chartbeat.net/ping?h=stlmag.com&p=%2F&u=C_UHujDLM6jsCF2DA9&d=stlmag.com&g=60892&g0=%40top%2Chomepage&g1=No%20Author&n=1&f=00001&c=0&x=0&m=0&y=10330&o=360&w=640&j=45&R=1&W=0&I=0&E=0&e=0&r=&b=2308&t=BpSxciBA9vL0z6HXHCh1pKQCw0loi&V=121&i=St.%20Louis%20Magazine&tz=480&sn=1&sv=Kj_uyCT_78aCXcB6AB3USIvDflh8m&sd=1&im=06532c40&_
2426.5789999627
2443.7460000627
250
43
200
image/gif
Image
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=2571260&time=1610655965814&url=https%3A%2F%2Fwww.stlmag.com%2F
2461.7559998296
2506.7989998497
941
0
302
https://www.stlmag.com/downloads/324022/download/300A1001-Edit.jpg?cb=7015aa8369d76d740a9d64917efda5c6&w=1050&h=746
2465.5709997751
2496.9930001535
103257
103079
200
image/jpeg
Image
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=2571260&time=1610655965814&url=https%3A%2F%2Fwww.stlmag.com%2F&cookiesTest=true
2507.4669998139
2545.1770001091
785
0
302
https://www.facebook.com/tr/?id=1079058065796661&ev=PageView&dl=https%3A%2F%2Fwww.stlmag.com%2F&rl=&if=false&ts=1610655965880&sw=360&sh=640&v=2.9.32&r=stable&ec=0&o=30&fbp=fb.1.1610655964866.1463331687&it=1610655964383&coo=false&rqm=GET
2521.5139999054
2536.2339997664
507
44
200
image/gif
Image
https://www.linkedin.com/px/li_sync?redirect=https%3A%2F%2Fpx.ads.linkedin.com%2Fcollect%3Fv%3D2%26fmt%3Djs%26pid%3D2571260%26time%3D1610655965814%26url%3Dhttps%253A%252F%252Fwww.stlmag.com%252F%26cookiesTest%3Dtrue%26liSync%3Dtrue
2545.7540000789
2590.4239998199
2403
0
302
https://px.ads.linkedin.com/collect?v=2&fmt=js&pid=2571260&time=1610655965814&url=https%3A%2F%2Fwww.stlmag.com%2F&cookiesTest=true&liSync=true
2590.8559998497
2623.044999782
567
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ef7ed317-b3a5-406c-97d8-0706b976b434
2623.3290000819
2682.9699999653
834
0
302
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ef7ed317-b3a5-406c-97d8-0706b976b434&_expected_cookie=bf6d4c528b2b607b8561efd63936607a
2683.4289999679
2731.9589997642
737
43
200
image/gif
Image
https://www.facebook.com/tr/?id=1079058065796661&ev=Microdata&dl=https%3A%2F%2Fwww.stlmag.com%2F&rl=&if=false&ts=1610655966384&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22St.%20Louis%20Magazine%22%2C%22meta%3Adescription%22%3A%22Let%20us%20help%20you%20stay%20connected%20to%20your%20city.%22%2C%22meta%3Akeywords%22%3A%22St.%20Louis%2Cstl%2Cmagazine%2CSaint%20Louis%22%7D&cd[OpenGraph]=%7B%22og%3Adescription%22%3A%22Let%20us%20help%20you%20stay%20connected%20to%20your%20city.%22%2C%22og%3Aurl%22%3A%22https%3A%2F%2Fwww.stlmag.com%2F%22%2C%22og%3Atitle%22%3A%22St.%20Louis%20Magazine%22%2C%22og%3Atype%22%3A%22website%22%2C%22og%3Aimage%22%3A%22https%3A%2F%2Fwww.stlmag.com%2Fapi%2Fdesign-3c8acdd5b6b5b68ebd62cf13e6efc1cd%2FFacebook_post.jpg%22%2C%22article%3Apublisher%22%3A%22https%3A%2F%2Fwww.facebook.com%2Fstlmag%22%2C%22og%3Alocale%22%3A%22en_US%22%7D&cd[Schema.org]=%5B%7B%22dimensions%22%3A%7B%22h%22%3A0%2C%22w%22%3A0%7D%2C%22properties%22%3A%7B%7D%2C%22subscopes%22%3A%5B%5D%2C%22type%22%3A%22http%3A%2F%2Fschema.org%2FImageObject%22%7D%5D&cd[JSON-LD]=%5B%7B%22%40context%22%3A%22http%3A%2F%2Fschema.org%22%2C%22headline%22%3A%22St.%20Louis%20Magazine%22%2C%22url%22%3A%22https%3A%2F%2Fwww.stlmag.com%2F%22%2C%22%40type%22%3A%22WebPage%22%7D%5D&sw=360&sh=640&v=2.9.32&r=stable&ec=1&o=30&fbp=fb.1.1610655964866.1463331687&it=1610655964383&coo=false&es=automatic&tm=3&rqm=GET
3026.0580000468
3041.8309997767
507
44
200
image/gif
Image
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
107.992
10.957
123.296
6.552
168.824
25.761
202.399
10.962
213.461
7.338
276.994
87.122
364.144
60.442
444.36
9.333
459.176
10.317
476.99
7.268
484.483
59.802
546.355
6.984
557.51
57.466
627.281
18.791
649.649
56.011
706.108
67.045
773.202
21.422
797.651
5.585
811.128
236.419
1055.509
22.014
1087.502
13.357
1100.908
6.405
1107.373
5.237
1139.172
11.118
1153.291
7.212
1173.268
6.062
1180.49
25.148
1210.169
19.865
1230.053
15.268
1249.612
6.581
1270.294
7.943
1279.609
7.709
1289.536
123.874
1413.441
6.868
1425.171
5.017
1442.426
9.057
1466.476
49.984
1528.867
42.705
1573.881
30.703
1606.512
36.299
1649.958
55.523
1708.829
5.416
1725.586
48.542
1779.413
37.439
1825.089
6.551
1846.159
6.803
1903.511
5.015
1912.659
9.63
1999.97
8.662
2013.602
16.872
2065.732
6.684
2117.701
18.706
2136.441
8.733
2162.618
7.266
2179.268
7.894
2219.457
14.229
2233.87
6.236
2280.629
10.843
2314.504
30.267
2345.265
12.537
2358.069
52.28
2420.698
9.539
2432.872
44.226
2478.994
13.183
2514.347
5.775
2550.83
7.374
2560.545
12.516
2574.229
8.683
2713.734
5.853
2796.173
9.766
3072.191
5.099
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Properly size images — Potential savings of 44 KiB
Images can slow down the page's load time. Stlmag.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.stlmag.com/downloads/324022/download/300A1001-Edit.jpg?cb=7015aa8369d76d740a9d64917efda5c6&w=1050&h=746
103079
34498
https://cdn.broadstreetads.com/assets/71dbe2bd-df6d-40c3-b6ab-8ff62127d1a7.gif
89346
5729
https://cdn.broadstreetads.com/uploads/s_800_ac5aa268-96f5-4a6d-8a00-10ba2f1e7af2.jpeg
172218
5340
Defer offscreen images — Potential savings of 111 KiB
Time to Interactive can be slowed down by resources on the page. Stlmag.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.broadstreetads.com/assets/71dbe2bd-df6d-40c3-b6ab-8ff62127d1a7.gif
89346
89346
https://cdn.broadstreetads.com/uploads/s_800_eb9811e8-254c-474f-b0d9-b619fca1b2c3.png
21586
21586
https://d3t13abgv0q40.cloudfront.net/mp-public/images/openly/social-media-sprite.e239cef267e21c940890ac17e37e5ce1.png
2617
2617
Minify JavaScript — Potential savings of 12 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Stlmag.com should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
115431
12772
Serve images in next-gen formats — Potential savings of 131 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://cdn.broadstreetads.com/uploads/s_800_f3a2eaca-9a75-4f0a-8036-3d1da02a7a19.
109200
63716
https://www.stlmag.com/downloads/324022/download/300A1001-Edit.jpg?cb=7015aa8369d76d740a9d64917efda5c6&w=1050&h=746
103079
34759
https://www.stlmag.com/downloads/321589/download/AP_20218797494255.jpg?cb=57bc3faf78053e1a1b50d5b93c19bd60&w=800&h=560
80319
24263
https://www.stlmag.com/downloads/250774/download/2016-Best-Doctors-Logo_new.jpg?cb=6923634c93b4fa1238d017e962182732
25441
11749

Diagnostics

Avoid enormous network payloads — Total size was 3,030 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://cdn.broadstreetads.com/uploads/s_800_ac5aa268-96f5-4a6d-8a00-10ba2f1e7af2.jpeg
173718
https://js.hsforms.net/forms/v2.js
130078
https://use.typekit.net/af/2c86cd/000000000000000000013140/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
127520
https://use.typekit.net/af/d0cd82/000000000000000000013141/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
126996
https://cdn.broadstreetads.com/uploads/s_800_b45fa506-03e3-462f-928b-958bbb6391ce.png
126111
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/FontAwesome.otf
125186
https://use.typekit.net/af/3f55d3/00000000000000000001313f/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
118968
https://use.typekit.net/af/de0ac1/000000000000000000013146/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
118556
https://s7.addthis.com/js/300/addthis_widget.js
116750
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
115431
Avoid an excessive DOM size — 855 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
855
Maximum DOM Depth
23
Maximum Child Elements
18

Metrics

First Contentful Paint — 9.8 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 9.8 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 15.9 s
The timing of the largest text or image that is painted.
Time to Interactive — 14.3 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,720 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 13.3 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 470 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 10.9 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 110 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive stlmag.com as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 22320 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 2,820 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Stlmag.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://d3t13abgv0q40.cloudfront.net/mp-public/js/require-jquery.bbdcab34b563441ac2b91d548bf4ab20.js
40217
2880
https://d3t13abgv0q40.cloudfront.net/mp-public/css/theme-openly.52bb0c26c9995497cda249ee1f36d5cb.css
22131
1980
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/screen.css
15428
930
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/option.js
256
480
https://use.typekit.net/sal5web.js
7689
480
Remove unused JavaScript — Potential savings of 500 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
102507
69084
https://connect.facebook.net/signals/config/1079058065796661?v=2.9.32&r=stable
71752
67066
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
115431
63383
https://s7.addthis.com/js/300/addthis_widget.js
116750
58427
https://connect.facebook.net/signals/config/171486380191372?v=2.9.32&r=stable
71786
54110
https://js.hsforms.net/forms/v2.js
130078
50756
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
78052
38047
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html
72197
32952
https://js.hsleadflows.net/leadflows.js
79028
28562
https://d3t13abgv0q40.cloudfront.net/mp-public/js/swiper.bd3247c6db56076499f75366e98cc73a.js
26990
25920
https://d3t13abgv0q40.cloudfront.net/mp-public/js/require-jquery.bbdcab34b563441ac2b91d548bf4ab20.js
40217
23531
Enable text compression — Potential savings of 78 KiB
Text-based resources should be served with compression, such as gzip, deflate or brotli.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
114893
80303
Preload key requests — Potential savings of 1,680 ms
Key requests can be preloaded by using '<link rel=preload>'. Stlmag.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
URL Potential Savings (Ms)
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/FontAwesome.otf
1680

Diagnostics

Serve static assets with an efficient cache policy — 32 resources found
Stlmag.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
0
115431
https://ad.broadstreetads.com/zndisplay/2022/custom_rectangle_01.js?b=c212605,a267576&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-lz9knsdyxs
0
6471
https://ad.broadstreetads.com/zndisplay/2022/leaderboard_bottom.js?b=&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-1tcybzro1c
0
1973
https://broadstreet-common.s3.amazonaws.com/stencils/cube/cube.css
0
1938
https://ad.broadstreetads.com/ndisplay/2022.js
0
1291
https://ad.broadstreetads.com/zndisplay/2022/wallpaper_left.js?b=&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-nnt5nuzuao
0
810
https://p.adsymptotic.com/d/px/?_pid=16218&_psign=0aa5badf92527f7732e22463d6fa4dbc&coopa=0&gdpr=0&gdpr_consent=&_puuid=ef7ed317-b3a5-406c-97d8-0706b976b434&_expected_cookie=bf6d4c528b2b607b8561efd63936607a
0
737
https://ad.broadstreetads.com/zndisplay/2022/leaderboard_top.js?b=&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-bj13f3etao
0
622
https://ad.broadstreetads.com/zndisplay/2022/custom_leaderboard_01.js?b=&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-dak3hq9kgw
0
620
https://ad.broadstreetads.com/zndisplay/2022/house_top.js?b=&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-i05txjodds
0
620
https://ad.broadstreetads.com/zndisplay/2022/leaderboard_nav.js?b=&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-11oz2cz5u8
0
620
https://ad.broadstreetads.com/zndisplay/2022/popout.js?b=c212605,a267576&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-g76gudne5c
0
620
https://ad.broadstreetads.com/zndisplay/2022/wallpaper_right.js?b=c212605,a267576&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-2hw7jnyv40
0
620
https://srv-2021-01-14-20.pixel.parsely.com/plogger/?rand=1610655964940&plid=72077780&idsite=stlmag.com&url=https%3A%2F%2Fwww.stlmag.com%2F&urlref=&screen=360x640%7C360x640%7C24&data=%7B%7D&sid=1&surl=https%3A%2F%2Fwww.stlmag.com%2F&sref=&sts=1610655964932&slts=0&title=St.+Louis+Magazine&date=Thu+Jan+14+2021+12%3A26%3A04+GMT-0800+(Pacific+Standard+Time)&action=pageview&pvid=55853732&u=pid%3D9322b5cd8c40542edf919ccf85cf5317
0
229
https://v1.addthisedge.com/live/boost/ra-591c92053ba4106f/_ate.track.config_resp
37000
1168
https://js.hs-scripts.com/4055000.js
60000
1285
https://js.hs-analytics.net/analytics/1610655900000/4055000.js
300000
19241
https://js.hs-banner.com/4055000.js
300000
14434
https://s7.addthis.com/js/300/addthis_widget.js
600000
116750
https://use.typekit.net/sal5web.js
600000
7689
https://js.hsadspixel.net/fb.js
600000
3342
https://connect.facebook.net/signals/config/171486380191372?v=2.9.32&r=stable
1200000
71786
https://connect.facebook.net/signals/config/1079058065796661?v=2.9.32&r=stable
1200000
71752
https://connect.facebook.net/en_US/fbevents.js
1200000
24915
https://www.google-analytics.com/analytics.js
7200000
19451
https://static.chartbeat.com/js/chartbeat.js
7200000
14818
https://snap.licdn.com/li.lms-analytics/insight.min.js
28310000
2169
https://z.moatads.com/addthismoatframe568911941483/moatframe.js
46156000
1420
https://cdn.parsely.com/keys/stlmag.com/p.js
86400000
14935
https://www.gstatic.com/prose/brandjs.js
86400000
4506
https://d1z2jf7jlzjs58.cloudfront.net/p.js
86400000
1471
https://p.typekit.net/p.gif?s=1&k=sal5web&ht=tk&h=www.stlmag.com&f=1793.1794.1797.1798.10294.10295.10296.10297.9869.9870.9871.9872.28131.28132.28134.28135&a=1127674&js=1.20.0&app=typekit&e=js&_=1610655964763
604800000
335
Reduce JavaScript execution time — 4.9 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.stlmag.com/
1595.548
189.564
16.952
https://s7.addthis.com/js/300/addthis_widget.js
1234.308
1071.468
33.516
Unattributable
893.76799999999
11.548
0.816
https://d3t13abgv0q40.cloudfront.net/mp-public/js/mp.c081c0f3b0f90edc96d3bff988676e23.js
688.02
378.828
37.86
https://forms.hsforms.com/embed/v3/form/4055000/2f512a99-f519-4195-bfbb-05fc4707e1f9?callback=hs_reqwest_0&hutk=
503.716
313.024
13.504
https://s7.addthis.com/static/layers.fa6cd1947ce26e890d3d.js
430.712
272.82
19.216
https://js.hsforms.net/forms/v2.js
420.692
218.896
167.804
https://d3t13abgv0q40.cloudfront.net/mp-public/js/sprocket_loader.5111d2bb89749eda9702412555c5be17.js
263.604
91.18
1.92
https://www.google-analytics.com/analytics.js
240.416
173.712
5.696
https://d3t13abgv0q40.cloudfront.net/mp-public/js/require-jquery.bbdcab34b563441ac2b91d548bf4ab20.js
219.824
153.604
12.468
https://js.hsleadflows.net/leadflows.js
213.24
143.036
38.06
https://js.hs-analytics.net/analytics/1610655900000/4055000.js
208.324
198.26
5.8
https://broadstreet-common.s3.amazonaws.com/adk/adk-min.js
198.844
178.752
8.696
https://connect.facebook.net/signals/config/171486380191372?v=2.9.32&r=stable
197.492
165.82
21.668
https://static.chartbeat.com/js/chartbeat.js
187.688
179.772
3.952
https://cdn.broadstreetads.com/init-2.min.js
175.88
133.468
3.684
https://cdn.parsely.com/keys/stlmag.com/p.js
145.1
139.532
3.652
https://d3t13abgv0q40.cloudfront.net/mp-public/js/minigrid.7970301bb7cded2cb7f880169213d788.js
125.504
75.28
6.96
https://s7.addthis.com/static/sh.f48a1a04fe8dbf021b4cda1d.html#rand=0.04565500577272119&iit=1610655964187&tmr=load%3D1610655963598%26core%3D1610655963658%26main%3D1610655964178%26ifr%3D1610655964193&cb=0&cdn=0&md=0&kw=St.%20Louis%2Cstl%2Cmagazine%2CSaint%20Louis&ab=-&dh=www.stlmag.com&dr=&du=https%3A%2F%2Fwww.stlmag.com%2F&href=https%3A%2F%2Fwww.stlmag.com%2F&dt=St.%20Louis%20Magazine&dbg=0&cap=tc%3D0%26ab%3D0&inst=1&jsl=131073&prod=undefined&lng=en&ogt=locale%2Cimage%2Ctype%3Dwebsite%2Ctitle%2Curl%2Cdescription&pc=men&pub=ra-591c92053ba4106f&ssl=1&sid=6000a8db60ec9051&srf=0.01&ver=300&xck=0&xtr=0&og=description%3DLet%2520us%2520help%2520you%2520stay%2520connected%2520to%2520your%2520city.%26url%3Dhttps%253A%252F%252Fwww.stlmag.com%252F%26title%3DSt.%2520Louis%2520Magazine%26type%3Dwebsite%26image%3Dhttps%253A%252F%252Fwww.stlmag.com%252Fapi%252Fdesign-3c8acdd5b6b5b68ebd62cf13e6efc1cd%252FFacebook_post.jpg%26locale%3Den_US&csi=undefined&rev=v8.28.8-wp&ct=1&xld=1&xd=1
125.46
94.012
20.868
https://use.typekit.net/sal5web.js
92.3
74.728
16.888
https://connect.facebook.net/en_US/fbevents.js
88.012
75.128
8.792
https://connect.facebook.net/signals/config/1079058065796661?v=2.9.32&r=stable
70.396
42.34
19.544
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/footer.js
53.36
8.02
1.472
Minimize main-thread work — 8.7 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
4606.0479999998
Style & Layout
1388.148
Other
1385.6
Rendering
549.272
Script Parsing & Compilation
521.84
Parse HTML & CSS
169.328
Garbage Collection
104.312
Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
https://use.typekit.net/af/de0ac1/000000000000000000013146/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
26.836999692023
https://use.typekit.net/af/f75c20/00000000000000003b9afb6d/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
101.69199993834
https://use.typekit.net/af/b73f74/00000000000000003b9ada63/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
19.574999809265
https://use.typekit.net/af/2c86cd/000000000000000000013140/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
26.932999957353
https://www.stlmag.com/api/design-3c8acdd5b6b5b68ebd62cf13e6efc1cd/FontAwesome.otf
58.392000384629
https://use.typekit.net/af/18401e/00000000000000003b9afb6a/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
23.407000117004
https://use.typekit.net/af/d32af1/00000000000000003b9afb69/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
37.957000080496
https://use.typekit.net/af/b958ea/00000000000000003b9afb6e/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
19.292999990284
https://use.typekit.net/af/1da05b/0000000000000000000132df/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
20.643000025302
https://use.typekit.net/af/8f4e31/0000000000000000000132e3/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
18.302999902517
https://use.typekit.net/af/32d3ee/0000000000000000000132e0/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
16.899000387639
https://use.typekit.net/af/383ab4/0000000000000000000132e4/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i7&v=3
17.088999971747
https://use.typekit.net/af/d0cd82/000000000000000000013141/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
31.985000241548
https://use.typekit.net/af/3f55d3/00000000000000000001313f/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
130.31100016087
https://use.typekit.net/af/6a5fe5/00000000000000003b9ada64/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=i4&v=3
35.450999625027
https://use.typekit.net/af/379c63/00000000000000003b9ada66/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n7&v=3
17.763000447303
https://use.typekit.net/af/d134d3/00000000000000003b9ada67/27/l?primer=7cdcb44be4a7db8877ffa5c0007b8dd865b3bbc383831fe2ea177f62257a9191&fvd=n4&v=3
30.575000215322
Reduce the impact of third-party code — Third-party code blocked the main thread for 1,790 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
225157
1046.972
233222
253.168
15068
118.196
20058
113.924
170988
108.576
16635
84.708
117369
65.548
802432
0
4572
0
4506
0
2226
0
1571
0
1420
0
1226
0
696
0
Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
URL Location
https://ad.broadstreetads.com/zndisplay/2022/leaderboard_bottom.js?b=&bst_instance=saintlouismagazine&bst_section=%40top&bst_type=homepage&bst_mpuid=cc91e007-e13c-5bc2-b0f6-6ec11395ee9f&ts=1610655963937&target=street-1tcybzro1c
line: 0
71

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of stlmag.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Presentational `<table>` elements avoid using `<th>`, `<caption>` or the `[summary]` attribute.
It is advised to not include data elements in tables which are used for layout purposes, as it may create confusion for screen reader and other assistive technology users.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
Failing Elements
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Stlmag.com may provide assistance to deaf or hearing-impaired users with captions on videos.
`<video>` elements contain a `<track>` element with `[kind="description"]`
Stlmag.com may provide relevant information that dialogue cannot, by using audio descriptions.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img
Form elements do not have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Failing Elements
Links do not have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements
27
28
29
30
31
10
11
12
13
15
16
17
20
24
25
27
28
29
31

ARIA

ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements

Navigation

Heading elements are not in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
64

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that stlmag.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
1.10.0
core-js
3.0.0: pure
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://js.hsadspixel.net/fb.js
https://js.hsadspixel.net/pixels-release.js.map

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://stlmag.com/
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 4 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
4
Medium

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
URL
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
URL Description
https://www.stlmag.com/%7BDATA:logo%7D
Failed to load resource: the server responded with a status of 404 (Not Found)
75

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for stlmag.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of stlmag.com on mobile screens.
Document uses legible font sizes — 98.44% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
body, p, pre, .content li
1.09%
11.76px
#mp_credits
0.30%
10.92px
ul
0.17%
11.76px
98.44%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 86% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
73x15
a
36x14
36x14
326x17
326x17
326x17
44x14
47x14
59x14
65x14
65x14
116x14
85x14
93x14
326x17
326x17
326x17

Content Best Practices

Links do not have descriptive text — 7 links found
Make use of descriptive link text to assist search engines in understanding the content.
Image elements do not have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Failing Elements
img
img
img
img
img
img
img
img

Crawling and Indexing

Links are not crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
29

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of stlmag.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of stlmag.com on mobile screens.
Contains some content when JavaScript is not available
Apps should display alternative content for when JavaScript is disabled.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

Fast and reliable

Page load is not fast enough on mobile networks — Interactive at 14.3 s
Ensure that the page loads fast enough over a cellular network, to ensure good mobile user experience.
Current page does not respond with a 200 when offline
In order for Progressive Web Apps to be made available offline, ensure that the app is using a service worker.
`start_url` does not respond with a 200 when offline
Consider using a service worker for Progressive Web Apps to ensure greater reliability for the user, in the case of poor network conditions.

Installable

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL
http://stlmag.com/
Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Web app manifest does not meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
View Data

PWA Optimized

Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 104.26.15.40
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Cloudflare, Inc.
Registration

Domain Registrant

Private Registration: No
Name:
Organization: St. Louis Magazine
Country: US
City:
State: Missouri
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
GoDaddy.com, LLC 23.13.154.6
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Unknown
WOT Rating: 4.8/5 (0 reviews)
WOT Trustworthiness: 96/100
WOT Child Safety: 98/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: www.stlmag.com
Issued By: R3
Valid From: 7th December, 2020
Valid To: 7th March, 2021
Subject: CN = www.stlmag.com
Hash: 84d96e48
Issuer: CN = R3
O = Let's Encrypt
S = US
Version: 2
Serial Number: 0x03886D8B67A6F6BA2D83BCD39DB03665446E
Serial Number (Hex): 03886D8B67A6F6BA2D83BCD39DB03665446E
Valid From: 7th December, 2024
Valid To: 7th March, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:14:2E:B3:17:B7:58:56:CB:AE:50:09:40:E6:1F:AF:9D:8B:14:C2:C6
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
Certificate Policies: Policy: 2.23.140.1.2.1
Policy: 1.3.6.1.4.1.44947.1.1.1
CPS: http://cps.letsencrypt.org

Authority Information Access: OCSP - URI:http://r3.o.lencr.org
CA Issuers - URI:http://r3.i.lencr.org/

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : F6:5C:94:2F:D1:77:30:22:14:54:18:08:30:94:56:8E:
E3:4D:13:19:33:BF:DF:0C:2F:20:0B:CC:4E:F1:64:E3
Timestamp : Dec 7 08:04:40.445 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:6F:32:13:F5:EA:F3:84:A4:FB:8C:A8:01:
8C:EA:C6:46:5D:6F:86:3F:F1:6E:81:25:D4:D8:CE:04:
1C:97:77:FC:02:21:00:D1:86:B3:CC:1A:4C:E6:69:2F:
36:06:D0:15:87:CB:3E:B9:1C:63:FF:5C:E3:81:81:D8:
2D:9C:2E:5A:C3:4D:FA
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 44:94:65:2E:B0:EE:CE:AF:C4:40:07:D8:A8:FE:28:C0:
DA:E6:82:BE:D8:CB:31:B5:3F:D3:33:96:B5:B6:81:A8
Timestamp : Dec 7 08:04:40.933 2020 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:41:7E:D2:45:84:B2:F1:4A:9F:79:EE:B2:
91:76:E2:30:5E:C8:73:15:2E:0D:FC:9F:E3:11:0D:5B:
D9:E8:EE:D4:02:21:00:E7:37:38:05:8B:31:21:B0:46:
9E:C7:72:B0:1D:46:FF:BF:B4:46:97:F9:D8:75:E2:9C:
3E:C9:40:1C:19:5A:D2
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:www.stlmag.com
Technical

DNS Lookup

A Records

Host IP Address Class TTL
stlmag.com. 75.101.132.169 IN 3599

NS Records

Host Nameserver Class TTL
stlmag.com. ns4.dnsmadeeasy.com. IN 21599
stlmag.com. ns0.dnsmadeeasy.com. IN 21599
stlmag.com. ns2.dnsmadeeasy.com. IN 21599
stlmag.com. ns3.dnsmadeeasy.com. IN 21599
stlmag.com. ns1.dnsmadeeasy.com. IN 21599

MX Records

Priority Host Server Class TTL
1 stlmag.com. aspmx.l.google.com. IN 3599
5 stlmag.com. alt1.aspmx.l.google.com. IN 3599
5 stlmag.com. alt2.aspmx.l.google.com. IN 3599
10 stlmag.com. alt3.aspmx.l.google.com. IN 3599
10 stlmag.com. alt4.aspmx.l.google.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
stlmag.com. ns0.dnsmadeeasy.com. dns.dnsmadeeasy.com. 21599

TXT Records

Host Value Class TTL
stlmag.com. google-site-verification=K14VBm4FRxsfShsuwIGFdEuIqVi4fvmGG_pNW-vpQcI IN 1799
stlmag.com. google-site-verification=YEJy_TEO4rTxB0OCnhgViKKaNsxW-Xe8sJQxBiIS1D0 IN 1799
stlmag.com. v=spf1 IN 1799
stlmag.com. MS=ms61544127 IN 1799
stlmag.com. facebook-domain-verification=d8hf4vqzzl1575v5przakg20114qc8 IN 1799
stlmag.com. MS=1862767C543E5E3DE48EA80B39F333056C247A75 IN 1799

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 14th January, 2021
Content-Type: text/html; charset=UTF-8
Vary: Accept-Encoding
Age: 293
Accept-Ranges: bytes

Whois Lookup

Created: 26th February, 1999
Changed: 27th April, 2015
Expires: 26th February, 2021
Registrar: GoDaddy.com, LLC
Status: clientTransferProhibited
clientUpdateProhibited
clientRenewProhibited
clientDeleteProhibited
Nameservers: amalia.ns.cloudflare.com
rory.ns.cloudflare.com
Owner Organization: St. Louis Magazine
Owner State: Missouri
Owner Country: US
Owner Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=STLMAG.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=STLMAG.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=STLMAG.COM
Full Whois: Domain Name: STLMAG.COM
Registry Domain ID: 3918554_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2015-04-27T22:50:49Z
Creation Date: 1999-02-26T05:00:00Z
Registrar Registration Expiration Date: 2021-02-26T05:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: +1.4806242505
Domain Status: clientTransferProhibited http://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited http://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientRenewProhibited http://www.icann.org/epp#clientRenewProhibited
Domain Status: clientDeleteProhibited http://www.icann.org/epp#clientDeleteProhibited
Registrant Organization: St. Louis Magazine
Registrant State/Province: Missouri
Registrant Country: US
Registrant Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=STLMAG.COM
Admin Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=STLMAG.COM
Tech Email: Select Contact Domain Holder link at https://www.godaddy.com/whois/results.aspx?domain=STLMAG.COM
Name Server: NS0.DNSMADEEASY.COM
Name Server: NS1.DNSMADEEASY.COM
Name Server: NS2.DNSMADEEASY.COM
Name Server: NS3.DNSMADEEASY.COM
Name Server: NS4.DNSMADEEASY.COM
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-01-14T20:00:00Z <<<

For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en

TERMS OF USE: The data contained in this registrar's Whois database, while believed by the
registrar to be reliable, is provided "as is" with no guarantee or warranties regarding its
accuracy. This information is provided for the sole purpose of assisting you in obtaining
information about domain name registration records. Any use of this data for any other purpose
is expressly forbidden without the prior written permission of this registrar. By submitting
an inquiry, you agree to these terms and limitations of warranty. In particular, you agree not
to use this data to allow, enable, or otherwise support the dissemination or collection of this
data, in part or in its entirety, for any purpose, such as transmission by e-mail, telephone,
postal mail, facsimile or other means of mass unsolicited, commercial advertising or solicitations
of any kind, including spam. You further agree not to use this data to enable high volume, automated
or robotic electronic processes designed to collect or compile this data for any purpose, including
mining this data for your own personal or commercial purposes. Failure to comply with these terms
may result in termination of access to the Whois database. These terms may be subject to modification
at any time without notice.

Nameservers

Name IP Address
amalia.ns.cloudflare.com 172.64.34.94
rory.ns.cloudflare.com 108.162.195.166
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